Quick Response codes help make things easier.

Simple point and click takes the effort out of doing more so your customers can satisfy their curiosity and are more likely to act because it’s easier.

Smart mobiles read QR codes, they are often used for linking to web sites making it effortless to find out more. The QR code on the right takes you to https://p-o.co.uk/ using simple point and click.

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Invented in 1994 by Toyota's subsidiary, Denso Wave, Japan's NTT DoCoMo has established de facto standards for encoding URLs and contact information etc. Thanks to these open standards, the humble QR code is now the most popular two dimensional barcode and increases the conversion rate. The use of QR codes is free of any license and published as an ISO standard. (Wikipedia 2013)