With so much competition, an important differentiation between the search choices offering more for less and making it easier to act. Free searches are more likely to encourage finding you and from your listing everything is just a simple click away.

Phone

Dial number and ask a question.
Get single phone number.
Option to call them.

Total cost of search

Typically well over £1 per search, additional searches costing more.

Smartphone

Open app and ask a question. Get as many results as available, then tap to see more information including
Address, Opening hours, Phone number with Click to call, Directions, Street view and other photos, Reviews, Website.

Total cost of search

Free

Given a choice, which one would you and your customers prefer?