Search engine optimisation
SEO helps your customers more easily find your website by optimising their pages so that they are more likely to be indexed appropriately by the search engines and then found by your customers when they are searching for your products and services.
Search engines are good at finding what people want, it is increasingly rare to need to go beyond the first page of results. Sponsored results are also related to how well matched they are; optimising a site and advertising keywords keeps costs down and increases relevance, together with a compelling call to action helps turn wishes into results.
For more information see http://p-o.co.uk/services/marketing/sefseo/